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INDUSTRIES · RETAIL & CPG

Shelf-to-supplier visibility for multi-channel retail and CPG operators.

ORDENTRA unifies demand, replenishment, and trade spend on one operational ledger — so the other 1,800 SKUs stop running dark and promotional dollars stop vanishing into quarterly adjustments.
THE OPERATIONAL REALITY

You know your top 20 SKUs cold. The other 1,800 are dark.

Retail and CPG operators sit on the widest long tail in enterprise software. Category managers rebuild forecasts in spreadsheets. Trade spend flows through three systems before it becomes a deduction. The promo calendar that ops runs off does not match the one finance books against. Everyone knows the leakage exists — nobody can point to the PO it came from.

The reality

You know your top 20 SKUs cold. The other 1,800 are dark.

Today

Category managers build the forecast in a spreadsheet that nobody else trusts. Weeks-of-cover is a lagging metric nobody refreshes.

With ORDENTRA

Every SKU carries a live demand curve, a promo overlay, and a supplier commit — audited to the purchase order, not a slide.

The reality

Trade spend disappears into quarterly adjustments nobody can trace to a PO.

Today

Slotting fees, MDF, and off-invoice discounts are reconciled manually long after the quarter closes. Leakage is discovered in an audit.

With ORDENTRA

Trade-spend accruals tie directly to the PO, the promo calendar, and the settlement cycle — with variance alerts before finance locks the period.

The reality

New SKU introductions take three weeks to get onto a shelf.

Today

Master data, GS1 attributes, packaging specs and vendor onboarding live in four systems with no common workflow.

With ORDENTRA

One guided NPI workflow covers item setup, vendor approval, GS1 sync, and store-level rollout — measured in days, not sprints.

THE RETAIL & CPG PLAYBOOK

Six capabilities aligned with how your category managers actually run a quarter.

Every ORDENTRA retail and CPG deployment starts with these six capabilities active on day one. Calibrated against the promo calendar, the assortment plan, and the trade-spend accrual cycle you already run.

SKU-level stock health

Every SKU in every channel gets a live sell-through, weeks-of-cover, and exception grade — so the long tail stops hiding behind top-20 dashboards.

Built to cover thousands of long-tail SKUs

Seasonal demand modelling

Base demand, seasonality, promo lift, and cannibalisation scored per SKU-store pair. Refreshed nightly with on-hand and point-of-sale signals.

Targeting 90%+ weeks-of-cover accuracy

Trade-spend reconciliation

Slotting, MDF, off-invoice, scan-downs and chargebacks matched to the underlying PO and promo, with automated deduction workflows.

Designed to surface trade-spend leakage before close

Promo-aware replenishment

Replenishment plans respect in-flight promotions, price events, and display commitments — so safety stock is not consumed by a feature ad.

Built to cut peak-window stock-outs by 40%

Store-level visibility

On-shelf availability, back-room inventory, and store-group performance graded against the replenishment plan, not the corporate average.

Built for back-room visibility at thousands of stores

Merchandising system sync

Two-way sync with JDA, Blue Yonder, Oracle Retail, and SAP IS-Retail — so category, planogram, and assortment data stay aligned.

Target: new SKU onboarding in 3 days
DESIGN TARGETS

What we’re building toward, measured at the shelf.

Targets set with our founding design-partner cohort for multi-channel retail and CPG operators, calibrated against long-tail SKU count and trade-spend complexity.

Target: −40%
Peak stock-outs

Design goal for on-shelf stock-outs during promotional windows across feature, display, and TPR events.

Target: +
Trade-spend recovery

Goal: surface unclaimed deductions and trade-spend leakage within the fiscal year, before the audit finds them.

Target: 90%+
Weeks-of-cover accuracy

Design target for forecasted vs. actual weeks-of-cover at SKU-DC pair granularity over a rolling 13-week window.

Target: 3 days
New SKU onboarding

Goal for mean time from item setup request to first shippable order, including GS1 and vendor setup.

Design targets set with founding partners. Measured outcomes at GA, Q2 2026.

COMPLIANCE COVERAGE

Compliance your merchandising, finance and legal teams can answer in the same room.

Retail and CPG compliance is not a single audit — it is a layer cake. GS1 and GDSN run underneath item data. EDI 850 / 810 run underneath every PO and invoice. FDA labelling and FSMA 204 traceability apply to every food or dietary supplement SKU. And PCI DSS applies to every channel that touches a card.

ORDENTRA treats these as first-class constraints on the operational ledger. Evidence is generated as items, POs, and receipts flow through — not reconstructed by an intern the night before the regulator shows up.

Standards supported out of the box
  • GS1Product identification
  • GDSNData sync
  • EDI 850Purchase orders
  • EDI 810Invoices
  • FDAFood labelling
  • PCI DSSCardholder data
  • FSMA 204Food traceability

Audit exports, evidence bundles, and named-user access logs are generated on demand — no separate GRC bolt-on required.

DESIGN PARTNERS

Built for retail and CPG operators, with a founding cohort forming now.

Industry
Retail & CPG
Status
Pre-launch · Design partners wanted

ORDENTRA is being built for the merchandisers, category managers, and finance leaders who already know their top-20 SKUs cold but lose visibility the moment the long tail starts. If the promo calendar ops runs off doesn’t match the one finance books against, we want to hear from you.

We’re taking on a small founding cohort of retail and CPG design partners before Q2 2026 GA. Design partners get weekly build sessions, direct input on the trade-spend, replenishment, and merchandising workflows, and pricing locked for the first two years of GA.

Apply to the founding cohort

Founding cohort applications reviewed weekly. Q2 2026 GA.

READY TO DEPLOY

Ready to deploy ORDENTRA across your retail and CPG operation? Start with one category.

A single-category pilot runs 8–10 weeks including merchandising, EDI, and trade-spend integrations. Multi-category expansion follows a quarterly cadence. The deployment team is led by retail operators who have run the same close cycle you run.

What makes your retail & CPG deployment different
  • Promo calendar and trade-spend model loaded before go-live
  • Long-tail SKU coverage from day one — not just top-20 dashboards
  • EDI 850 / 810 integrations pre-mapped to your top 10 trading partners
  • GS1 and GDSN attributes synced against your existing item master